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The Torch

The Great Courses Podcast

Hosted by our Chief Brand Officer Ed Leon, THE TORCH introduces you to the fascinating professors and experts who create the Great Courses. Each episode showcases several of our top professors in a fresh light, spotlights the great work they are doing, and gives you an opportunity to learn from their incredible insights.

The ALS Ice Bucket Challenge, How Things Go Viral, and the Neuroscience of Mindfulness

The ALS Ice Bucket Challenge, How Things Go Viral, and the Neuroscience of Mindfulness

Episode 19
September, 2014

Discover the "perfect storm" of factors that made the ALS Ice Bucket Challenge so popular – the dynamics of social epidemics; and learn why our brains are not hardwired for a sense of well-being.

Join Host Ed Leon as he explores these and other fascinating ideas with experts from The Great Courses.

In This Podcast Listen To:

  • Professor Jonah Berger compare the ALS Ice Bucket Challenge to other viral phenomena, like Livestrong bracelets and the Harlem Shake; and
  • Professor Ronald D. Siegel describes how a person can improve their brain function through mindfulness practice.

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