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The Art of Negotiating the Best Deal

The Art of Negotiating the Best Deal

Professor Seth Freeman, J.D.
New York University

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The Art of Negotiating the Best Deal

Course No. 5921
Professor Seth Freeman, J.D.
New York University
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5 out of 5
36 Reviews
100% of reviewers would recommend this series
Course No. 5921
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  • You should buy video if you prefer learning visually and wish to take advantage of the visual elements featured in this course. The video version features more than 170 visuals to support the material. Animations, still images, and on-screen text such as bulleted lists and terms are used to enhance your comprehension of the material.
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Course Overview

Practically everything we do in life involves negotiation. Many important issues—the political future of nations, the scope of business, the purchase of a house—hinge on negotiation. But negotiation is also an integral part of our everyday lives, whether you are resolving a quarrel, creating a family budget, or simply deciding where to eat lunch. Yet it’s easy to believe we’re usually at a disadvantage—that others are born negotiators, while we are not.

Nothing could be further from the truth. Negotiation is a skill that just about everyone can learn to do well. Some people enjoy it. Others do not. But everyone can cultivate it and learn how to handle common challenges such as these:

  • Salary negotiations: Few situations are as awkward as salary negotiations when you’re being offered a new job. The employer has the upper hand, but there are reasonable steps you can take to ensure that you are treated fairly and get the going rate for your position.
  • Sharp tactics: Aggressive negotiators are often not as sharp as they seem, since many rely on standard tricks that are easy to spot—if you know what to look for. Be alert for nibbling, limited authority, and double-talk tactics, among other gambits, and know how to counter them.
  • Haggling: Haggling is what many people hate about negotiation. But it’s possible to turn a win/lose confrontation into a mutually satisfying agreement by focusing on the interests of the two sides, which can be complementary.

Good negotiating goes beyond succeeding in the marketplace; these skills are crucial for solving conflicts of all types, getting fractious groups to work together, counseling friends in distress, persuading people to give to a charity, and generally getting anyone to accept your point of view—and they enable you to do it in ways that enhance rather than strain relationships.

Wouldn’t a course that equips you with such valuable knowledge pay for itself many times over?

The Art of Negotiating the Best Deal is exactly that course, taught by an expert negotiator, mediator, business school teacher, and former corporate attorney: Seth Freeman, an adjunct professor at New York University Stern School of Business and at Columbia University. In 24 engaging and practical lectures, Professor Freeman teaches you how to approach all phases of a negotiation and deal with a wide range of problems. You’ll learn how to negotiate effectively in both competitive and collaborative situations, always being “hard on the problem and soft on the person”—which is the key to achieving a mutually beneficial outcome.

A Negotiator’s Play-by-Play

Preparation is all-important for successful negotiating. But where do you begin, what do you cover, and how do you organize your time, which may be running out? Professor Freeman structures The Art of Negotiating the Best Deal around a mnemonic device that can serve you like a wise old friend in any negotiation situation.

Fittingly, the mnemonic is I FORESAW IT—each of the 10 letters standing for a word or short phrase that, together, guide you in assembling the strongest possible case. After taking this course, you will understand how to use the I FORESAW IT framework to sketch out a coherent and flexible bargaining strategy, on very short notice if necessary.

Among the elements of I FORESAW IT are these:

  • Options: You don’t have to take “no” for an answer when you’re working toward a deal. By coming up with creative options—innovative deal terms—you have a good chance of satisfying both your needs and your counterpart’s.
  • Alternatives to agreement: Determine your best alternative to a negotiated agreement (BATNA). This gives you an exit strategy if the other’s offer seems too harsh. Also consider your worst alternative (WATNA), so that you don’t court disaster by overestimating your strength.
  • Independent criteria: Identify objective benchmarks—for example, the Blue Book’s report on the market value of a car, or a leading publication’s salary survey covering jobs for someone with your qualifications—that can support what your negotiation is trying to achieve.

These and seven other steps are key ideas that skilled negotiators explore to prepare for important talks. Professor Freeman created the I FORESAW IT mnemonic based on social science research, experts’ accounts, and his extensive negotiating experience, and he illustrates each of the ideas with memorable anecdotes. Some concern major negotiations gone horribly wrong—as when famed industrialist Andrew Carnegie violated a cardinal rule by lowballing himself, asking for far less than his counterpart, J. P. Morgan, was prepared to offer. Others are about triumphs—as when a student’s research helped her persuade a reluctant corporate donor to give five times more to her charity than it had before.

Object Lessons in Negotiation

Stories, says Professor Freeman, have an almost magical ability to engage the listener, illustrate ideas, and stay in the mind. Therefore, The Art of Negotiating the Best Deal features scores of real-life incidents that teach powerful and memorable lessons. These object lessons in negotiation include these:

  • Don’t be greedy: Sports agent Bob Woolf represented some of the most celebrated players of his day. But his practice was to stop short of getting the maximum for his clients. Why? “It’s possible to push the price so hard, create such antagonism, that the last 10% really isn’t worth it,” said Woolf.
  • Think beyond the negotiating room: Sometimes an impasse can be resolved by bringing new players or other factors into the negotiation. Learn how this insight helped one passenger rescue a planeload of desperate fellow passengers, who had been waiting hours to dock at their gate in Detroit during a blizzard.
  • Solve the trust problem: The fractious young United States was on the verge of disintegration in 1787 when state delegates met to negotiate a new compact. The resulting U.S. Constitution incorporated a host of trust mechanisms that bound the nation together, while creating a unique blend of state autonomy and federal power.

Some of the most famous negotiations have happened on the world stage, pitting the competing interests of nations against each other. These riveting talks highlight important principles. You’ll hear about the bargaining breakthroughs that led to the Camp David Accords and the resolution of the Cuban missile crisis. You’ll also hear how a courageous U.S. Army general persuaded his superior to overcome great misgivings and let him land with the first wave of troops during D-Day. Each of these negotiations hinged on an insight that can be put to good use when you next sit down to negotiate.

Knowledge is power, and The Art of Negotiating the Best Deal gives you a potent set of tools to serve your interests, resolve disagreements, and advance causes that you hold dear in respectful, principled ways. What could be more useful than that?

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24 lectures
 |  32 minutes each
  • 1
    The Hopeful Power of Negotiation
    Hear how a few simple negotiating ideas can help you achieve remarkable results. Then learn how to use a powerful alternative to traditional win/lose negotiating called interest-based bargaining. x
  • 2
    The Other Negotiator
    Learn how you can often do better for both sides by understanding the other negotiator’s goals and concerns. Professor Freeman illustrates this principle with a widely studied exercise called the Ultimatum Game and the story of the Cuban missile crisis. x
  • 3
    The Art of Skilled Listening
    Listening may be the most important, powerful, and persuasive negotiating skill of all. Explore the difference between how people normally listen and the kind of listening that can make a profound difference when you’re involved in a negotiation. Learn specific techniques that will turn you into a skilled listener. x
  • 4
    Knowledge Is Power
    There’s no substitute for knowing the facts. Discover how you can harness the power of information in different ways—for example, by tracking down independent criteria that bolster your negotiating position. The good news is that you probably already research well; here you’ll discover nonobvious ways to do even better. x
  • 5
    Negotiating Creatively
    Many people believe that the answer “no” is the end of the negotiation. In this lecture, learn how skilled negotiators turn “no” into “yes” by drawing on a secret weapon: creative options—a strategy that businesses also use to build markets, create product lines, and enhance customer relations. x
  • 6
    Credibility and Rapport
    People’s natural wariness in negotiations makes it crucial to establish credibility and rapport from the start of a negotiation. Learn the three Cs—concern, competence, and candor—and the importance of displaying genuine personal warmth and appealing to common interests. x
  • 7
    Can You Negotiate When Trust Is Low?
    Is a deal hopeless when trust is low between negotiators? Not at all. Investigate the wealth of solutions that are available through trust mechanisms. See how the U.S. Constitution is full of such safeguards, designed to overcome nearly ruinous infighting among the states of the young republic—and see how you can put trust mechanisms to use in your own life. x
  • 8
    Building Leverage
    Leverage is a rich and subtle part of any negotiation. Even when you feel your leverage is minimal, you can develop your best alternative to a negotiated agreement, or BATNA. Discover the advantages of using it to decide ahead of time what you will do if a deal falls through x
  • 9
    Basics of Distributive Negotiation
    Bargaining over a salary, the price of an asset, or some other fixed resource in which you try to win at the other’s expense is known as distributive negotiation. In the first of two lectures on this challenging art, discover ways to handle such negotiations with wisdom and grace, and learn how to set your first offer. x
  • 10
    Distributive Negotiation—Twists and Turns
    Sharpen your strategy for distributive negotiating by focusing on who should make the first offer, what to do if you can’t determine your best target, and how to handle special situations such as litigation, auctions, and talks involving agents. Learn how to overcome the psychological phenomena that can hurt your ability to negotiate. x
  • 11
    Measuring Success and Walking Away
    Probe two questions that are fundamental to any negotiation: What are the measures of success? And when do you say “no”? Develop specific, practical ways to answer these questions, and learn to be wary of pitfalls such as “time bombs”—foreseeable flaws that will cause problems later on. x
  • 12
    Creative, Distributive, or Both?
    Now that you have learned tests for assessing any offer, how do you do well both creatively and distributively? Explore ways to combine the two approaches, including a valuable tool that you should bring to any negotiation: the Topics, Targets, and Tradeoffs grid. x
  • 13
    Hidden Factors That Shape Negotiation
    Hear how a nightmarish airline delay sparked a creative solution by one of the passengers, illustrating the hidden features to a negotiation that can profoundly shape the outcome. Explore a wide range of these often-overlooked factors, which you can use to rescue your next negotiation. x
  • 14
    The Power of Preparation—“I FORESAW IT”
    Contrast two actual cases that show the startling difference between mediocre and expert preparation for a negotiation. See how a 10-letter mnemonic—I FORESAW IT—sums up what skilled negotiators do to systematically prepare for important talks. x
  • 15
    Handling Sharp Tactics and Ethical Issues
    How do you handle a negotiator who uses sharp bargaining practices? Learn typical gambits employed by such counterparts—for example, intimidation, rushing, and doubletalk. Examine techniques to counteract these tactics, and look at the ethical dimension of negotiations. x
  • 16
    Using Persuasion Tools and Winning Buy-In
    Discover surprisingly powerful ways to make your case in a negotiation with integrity. Among them: appealing to the other person’s interests, showing the disadvantages of saying “no,” building an argument through a series of probing but respectful questions, and illustrating important points with a story or anecdote. x
  • 17
    Managing Emotions and Psychological Traps
    Negotiating can be a stressful experience. How do you keep your emotions from overriding your better judgment? Explore effective ways to cope with the psychological dynamics in difficult situations, thereby improving the odds of avoiding a blowup or breakdown—either by you or your counterpart. x
  • 18
    Negotiating with Godzilla and the Devil
    How do you negotiate with someone who seems overwhelmingly powerful or corrupt to the point of villainy? Discover surprising ways to level the playing field when you deal with a “Godzilla,” and wise ways to decide whether to negotiate with a “devil,” drawing on the experiences of small entrepreneurs, statesmen, and hostage negotiators. x
  • 19
    Cross-Cultural Negotiation
    Cross-cultural negotiations can be rife with misunderstood signals and missed opportunities. Probe three major problems that often arise in cross-cultural bargaining and explore how to understand and overcome them. Then hear Professor Freeman’s advice based on his and others’ negotiating experience with international companies and organizations x
  • 20
    Negotiating with Children
    Dealing with children has features in common with cross-cultural negotiating, and offers valuable perspective on negotiating with adults generally. Discover when and how to apply an interest-based negotiation approach to bedtimes, homework, behavioral issues, and other challenges of parenthood. Like grown-ups, the young respond surprisingly well when they feel they have a voice in the outcome. x
  • 21
    Negotiating Work and the Workplace
    In the increasingly volatile world of work, negotiating skills can reveal hidden, career-building opportunities that can help you start a business, find a job, or discover new possibilities in your current position. Probe remarkable negotiation strategies for building your career, including information interviewing, negotiation marketing, and even creating a job for yourself. x
  • 22
    Healing the Troubled Deal
    Not every deal turns out well. How do you make sure serious flaws aren’t lurking in an agreement—whether it’s a cell phone plan, a summer rental, or a contract with a business partner? Learn how to spot and correct hidden traps by using a powerful mnemonic device called WINLOSE and other powerful ideas. x
  • 23
    Why the Trust Problem Is Fundamental
    A single question haunts every negotiation and, surprisingly, most other academic subjects: How do you know it’s safe to deal with your counterparts and that their assurances are reliable? Look deeply into this problem of trust. Then distill the lessons of the course into just five words. x
  • 24
    Confrontation, Love, and Negotiation
    Finish by exploring two final problems: How do you challenge someone without destroying the relationship? And what is the connection between negotiation and love? No less a negotiator than Dr. Martin Luther King, Jr. had very insightful advice on this latter question. x

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Your professor

Seth Freeman

About Your Professor

Seth Freeman, J.D.
New York University
Professor Seth Freeman is an adjunct professor at New York University Stern School of Business and at Columbia University. He has taught negotiation, conflict management, and related subjects there since the 1990s. He holds a B.A. in Economics from Cornell University and a J.D. from The University of Pennsylvania Law School. A highly rated and popular teacher, Professor Freeman has taught negotiation around the world...
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Reviews

The Art of Negotiating the Best Deal is rated 4.9 out of 5 by 36.
Rated 4 out of 5 by from Audio download: Good course on negotiati I bought the audio download version, which comes with the PDF course guidebook as well. I found that the "I FORESAW IT" mnemonic (Introduced in Lecture 14) alone is worth much more than the price of this course. I have used it several times in the past few months since purchasing and listening to this course. Professor Seth Freeman is very clear in his intonation, and he peppers his lectures with wonderful and memorable stories to emphasise his points. I also enjoy Prof Freeman's more "compassionate" treatment of negotiation as a topic, without leaving too much "edge" off the table. I also applaud Prof Freeman's encouragement toward "creative options" to negotiations, including balancing trade-offs between topics. I also particularly enjoyed Prof Freeman's insights and tips to manage emotions and psychological traps (Lecture 17), negotiating with Godzilla (Lecture 18) and Cross-cultural negotiation (Lecture 19).
Date published: 2016-02-28
Rated 5 out of 5 by from Loved it, Like Everyone Else Here If you are considering this course, just get it. I have a pretty extensive Great Courses library, but this is easily one of the best. Honestly, this should be part of a "life curriculum"
Date published: 2015-09-12
Rated 5 out of 5 by from A great course from start to finish Seth Freeman did a terrific job both writing and presenting this course. I listened to the audio version, while commuting to work. Don't feel I missed any content by skipping the video. I am a 25 year practicing lawyer, and make a living negotiating. I learned many new techniques, and especially appreciated his emphasis on preparation. Seth's teaching of respect, humility and empathy, also are powerful reminders of how human this process really is. Great job!
Date published: 2015-08-20
Rated 5 out of 5 by from An excellent course with one small complaint I'm only a short way through the course (on lecture 5 of 24). As the featured reviewer says, there are valuable insights to be gained from watching this series of lectures. I do have one complaint though. Professor Freeman perhaps could have benefited from a little more preparation himself and I really wish they had taken time to re-record some parts of the lectures. He often seems to realize he's not saying what he wanted to and backtracks. Some slips are minor, but in lecture 5 I find myself irritated and distracted to the point that I stopped the lecture and came here to comment!
Date published: 2015-05-05
Rated 5 out of 5 by from The Best of the Best This course and presentation is the standard against which I have been rating all other courses which I have taken. It still ranks as my topmost rated course yet.
Date published: 2015-04-26
Rated 5 out of 5 by from Do not be fooled by the title! Yes, I was. The word negotiation just turned me off and brought uneasiness to my subconscious mind. It is a no surprise that even though I saw this course many a times on the great courses, I never ever thought of buying it forget just browsing the course. However, there was some changes at work that forced me to start looking for a new job. That is when I reluctantly bought this course, just anticipating the future. But I was so surprised to see that the course is not just about negotiation of a job contract or a business deal, etc. but is so relevant for every daily life skills. For example, "speak softly and look into the eyes" during an argument (instead of yelling). I use that on my 7 year old and it has been such a win win situation for both of use. "Respect" brings a win-win situation for both the parties! I have to admit, I am just blown away by the HIGH QUALITY CONTENT of the course!
Date published: 2015-03-25
Rated 5 out of 5 by from Finally understood negotiation I used to think that I could not convince others of very much. During this course, my self-confidence is rapidly growing: Not only do I finally listen to what others tell me, I also view conflict as an opportunity to learn and to mutually grow. Highly recommended if you want to deal with others, in public or in private.
Date published: 2015-03-14
Rated 5 out of 5 by from Negotiate your way to this course One of the best courses I've ever taken. All of the material and topics were top notch, and applicable to everyone's personal and business affairs. This is also one of the few courses and topics that is best served by the lecture format (vs. a book).
Date published: 2015-03-04
Rated 5 out of 5 by from Great Course Excellent presentation, great voice, very personal, well conceived. Really an excellent value and good for everyone, not just lawyers or negotiators. Highly recommended
Date published: 2015-02-04
Rated 5 out of 5 by from Great refresher course I have successfully negotiated hundreds of millions of dollars in deals over the years. And, of course, I've read many books and taken several courses on the subject of negotiation. This course is a great refresher course and well presented. I enjoyed it so much I actually bought one of this course as a present for a friend.
Date published: 2014-12-06
Rated 5 out of 5 by from Excellent, excellent course I've been waiting for TGC to add a course in this very important field, and this one does not disappoint. The content does justice to the need we have to deal with different people with wants and objectives that are different from ours in a complex social world. The discussions are suited to more situations than, say, formal labor-management disputes or corporate competition (internal or external). It focuses on people and how we can relate to others in constructive and collaborative ways, vs common, crude, stereotypical dog-eat-dog, winner-takes-all adversarial mindsets. It also delves deeper than the popular buzzword "win-win". A must-learn item for anyone with any desire to contribute to a world that is not waiting for your ideas with open arms.
Date published: 2014-10-29
Rated 5 out of 5 by from Another TC masterpiece! Simply fantastic! I'm very interested in negotiation and had already taken one such course through a physician association and also read Negotiation Genius (apparently the modern version of 'Getting to Yes") and this course simply exceeds these sources! The professor is engaging, intersting, easy to listen to with an appropriate sense of humor, and boy does he know his material. The reason this course surpasses other sources is as follows: 1. It actually has more than one chapter on exploring the underlying interests of the person you are negotiating with! Surprising the other two sources were weak on this most crucial topic. 2. It blends in game theory, irrational economics, and psychology appropriately. It does not force them into the content as others do, because these are current 'hot' topics'. 3. Excellent chapters on cross cultural negotiation and negotiating with difficult or powerful people. This is the only source you will need on negotiation. It was even better the second time around! I give it my highest recommendation.
Date published: 2014-10-27
Rated 5 out of 5 by from Negotiate As If A Life Depended On It! Although the Art (and science) of Negotiation has been around for centuries, all too often the practice(s) still receive negative feedback! Negotiation is not automatic capitulation; it is not about giving in. It is about a recognition that each side has something that the other wants and there is no other readily available means to arrive at a mutually agreeable resolution. It can be the ultimate setting for stressful communication. Seth Freeman has accumulated, and shares, a wealth of information that should prove useful, valuable, in any number of negotiation scenarios, including negotiating for a life. This reviewer is a retired NYPD Hostage Negotiator.
Date published: 2014-10-15
Rated 5 out of 5 by from Stands Alone This is definitely in the top 5 among the more than 50 courses I have listened to thus far. It is the only one, however, that provably paid for itself in money within days after I finished listening. It's really pointless to list pros and cons of this course and try to compare it courses in other disciplines: the bottom line is that you NEED this course if only to improve your daily life. Whether you enjoy it or not is up to you; whether you benefit from it is assured.
Date published: 2014-09-26
Rated 5 out of 5 by from Seth Freeman's Course on Negotiation Creates Value An engaging and totally understandable course on negotiation. Professor Freeman explains fundamental negotiation principles using examples people encounter in their own lives and are familiar with from history.
Date published: 2014-08-14
Rated 5 out of 5 by from well-rounded course with valuable insights Prof. Freeman has one great skill, among many: he turns complex concepts into simple ideas, easy to understand and remember, without losing their depth. It is only one of the reasons to watch his course “The Art of Negotiating the Best Deal,” which helps the viewer to develop negotiating skills, useful in a broad range of situations, from delivering peace agreements for armed conflict to hostage negotiation, day-to-day business deals, or parenting challenges. The first few sessions only whet your appetite to learn more, as Freeman introduces the key steps to dissect a seemingly intractable conflict with the appropriate strategies. The course is neatly organized in 24 sessions of one half hour each, which should be watched in order, as one step leads logically to the next. Freeman exemplifies each concept with stories, anecdotes, historic cases, or direct experience. He is, indeed, a great storyteller, which makes his course enjoyable to watch, and his teaching easy to remember. He makes compelling cases for simple, but often overlooked, good practices in negotiation, such as in session 14 on the importance of preparation, and makes smart suggestions on how to be prepared. But, he also introduces the viewer to more complex issues, such as distributive negotiation (sessions 9 and 10) in an extremely accessible way. As a father of three-year-old twins, trust me, I particularly enjoyed session 20 on “Negotiating with Children,” which I highly recommend to every parent. At the same time, this session helps developing skills that can be used to deal in other situations, such as dealing with irrational counterparts. I have been closely working with international diplomats for over a decade and I would suggest to many of them to follow Freeman’s course. But this is not a course only for die-hard diplomats and corporate lawyers. It is a well-rounded course which gives valuable insights and practical skills useful in most circumstances of one’s professional and personal life. Francesco Mancini Senior Director of Research International Peace Institute
Date published: 2014-07-31
Rated 5 out of 5 by from Strategically Significant Despite our historic tendency to romanticize the act of going to war, in some respects, it represents the ultimate indictment of the human race. A quick trip around the orthopedic ward at Walter Reed hospital would quickly disabuse one of any tendency to think otherwise. In short, unless we can devise better ways to resolve our differences, humanity will never realize its full potential. That is why this course by Professor Freeman is so “spot-on.” His astute insights and engaging presentation point the way to a better approach that provides hope where despair would otherwise reign. Dr. Douglas M. Johnston President and founder International Center for Religion & Diplomacy Author of Religion, Terror, and Error (Book of the Year 2011)
Date published: 2014-07-24
Rated 5 out of 5 by from Outstanding Practical Advice Professor Seth Freeman of NYU has put together a terrific lecture series about negotiation and conflict resolution. Freeman's lectures provide practical guidance and advice for those intent on improving their negotiating skills. After you have listened to this course, you will be able to apply the lessons to negotiations in your life, whether in business, personal affairs, or other realms. I highly recommend the course!
Date published: 2014-07-15
Rated 5 out of 5 by from INSIGHTFUL Professor Freeman does an awesome job with this course! I listened to the audio version and was totally satisfied. Prof. Freeman has an engaging speaking style, and his lectures are thoughtfully arranged like building blocks to stress the value of preparation. And I thought the key was to truly understand that successful negotiation depends on recognizing the various interests as opposed to positions. This is a Great Course!
Date published: 2014-07-14
Rated 5 out of 5 by from Win-Win This course on negotiation grabbed me from the first instant. Prof. Freeman is clear and compelling, and his course is terrific. It offers valuable, creative lessons about how to resolve conflicts in a way that satisfies both sides and strengthens their relationship, rather than leaving one of them feeling like a loser. The course is chock-full of memorable examples, great real-world stories, and crystal clear concepts. It might sound strange to say it, but I can barely wait till my next negotiation, just to try out some of these ideas!
Date published: 2014-07-12
Rated 5 out of 5 by from A course to benefit ALL Review of the Art of Negotiating the Best Deal Professor Seth Freeman I was pleasantly surprised viewing these series of lectures. Going in, I thought that I wouldn't learn much due to my experience in many start-ups and doing extensive negotiating in Licensing, Salaries, Hiring, Selling, Partnerships etc. Thought I was a pretty good negotiator until I started to listen to Professor Freeman and realizing how much I didn't know. Where were you 40 years ago? Also was surprised at the high quality of the presentation and skilled use of stories to illustrate and remember key points. Appreciated the fact that I could view at my leisure either on my computer or I-pad and could review any of the 24 lectures,when I wanted to. Related very much to Professor Freeman's ethics and empathy for all parties. He clearly instructs that Negotiating need not be adversarial and that there doesn't have to be winners and losers. Both parties can gain and also continue a constructive relationship in the future. As I got deeper into the lectures, it hit me that I was peering into the future of Education. This format of high quality speakers, listening at your leisure and cost effectiveness will to an increasing degree cut into college enrollments, where the high costs, increasing student debt and tenure related problems can be avoided with Great Courses offerings. I highly recommend this Negotiation package of 24 lectures for everyone regardless of your profession. The lessons put forth by Professor Freeman can also be invaluable to one in their personal life and their interactions with family, friends and mate. Bob Reiss Author of Bootstrapping 101 and Sales Reps.
Date published: 2014-07-07
Rated 5 out of 5 by from A must-see course The Art of Negotiating the Best Deal by Prof. Seth Freeman should be required viewing for any professional looking to sharpen his/her negotiation skills. Prof. Freeman’s great expertise gives him an uncanny ability to interweave historical events, academic research and everyday occurrences into one easy-to-understand narrative. You cannot help becoming more knowledgeable about negotiation when viewing this excellent course.
Date published: 2014-06-23
Rated 5 out of 5 by from Highly Enjoyable This was my first journey into the Great Courses. It was recommended by a respected co-worker and I chose this one because I felt it was an area of weakness for myself and it was on sale. I am fairly educated with a Bachelor's Degree in Business from a University and have 10 years of business experiance in Engineering and Utility Construction. I was pleasantly surpised and felt I learned a great deal about the subject. I would recommend this to anyone, although I am sure some with vast experiance in the world of negotiation would find it more on the moderate level of difficulty and want something deeper. It was a great course and I will be purchasing another very soon and then most likely rotate this one back again to see what I learn the second time around.
Date published: 2014-06-02
Rated 5 out of 5 by from Excellent Course I've just finished listening to the audio version of this course and I can't sing its praises highly enough. It's a long course at nearly thirteen hours but it's structured in such a way that the time flies by and every individual course leaves you with a valuable insight or takeaway. I especially like, that although Prof. Freemen leaves you in no doubt as to where he sees the best methods for negotiating, he still covers other more one sided, aggressive win / lose strategies so that you're prepared when others use them. I could list all of the insights I’ve gained but I'm sure I'd breach the word limit on this review. Experience the course, you won’t regret it, and I suspect the knowledge you'll learn will pay for itself in days or weeks. Great work.
Date published: 2014-05-15
Rated 5 out of 5 by from A Master Course! I have watched 8 lectures of this course so far, but it is so great I couldn't wait to finish it and then come here to post a review. Professor Freeman is a master professor, his style is great. The lectures are so packed with info and research that there is no space for redundancy. Although the course is in the professional topic section you can apply most of its info to other areas as personal, family, business, etc. This is a course most of the people should watch. I really hope to see a bunch of courses by this professor in the future.
Date published: 2014-05-03
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