This experience is optimized for Internet Explorer version 9 and above.

Please upgrade your browser

Priority Code

Cancel

Professor Jonah Berger, Ph.D.

Professor Jonah Berger
  • University of Pennsylvania
  • Stanford University
Ideas spread from person to person, but how far they go depends on the pattern of connections between people.

Jonah Berger is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. He holds a B.A. in Human Judgment and Decision Making from Stanford University and a Ph.D. from Stanford Graduate School of Business. He has served as a visiting faculty member at Duke University and Cornell University.

The recipient of numerous awards for teaching and research, Professor Berger received Wharton’s MBA Teaching Commitment and Curricular Innovation Award and won their “Iron Prof” faculty competition for outstanding research. In recognition of his research on social dynamics—which mixes psychology, sociology, marketing, and economics to understand why products, ideas, and behaviors become popular—Mr. Berger has been named one of the top five most productive researchers in marketing by the American Marketing Association and received early career awards from both the Association for Consumer Research and the Society for Consumer Psychology.

Professor Berger is the author of Contagious: Why Things Catch On, which appeared on the bestseller lists of the New York Times and the Wall Street Journal and has been translated into almost 30 languages. He also has published dozens of articles in top-tier academic journals and has consulted for a variety of Fortune 500 companies.

Testimonials

"Professor Berger is clear, knowlegable, and has a very engaging style. He takes an empirical approach and backs up his conclusions with relevant studies."

4 Courses and Sets

List Grid

Filter

4 Courses and Sets

  1. How Ideas Spread Sale

    How Ideas Spread

    Jonah Berger
    3.8 out of 5
    66% of reviewers would recommend this series
    (18)
    Save up to $165.00 Starting at $14.95 $34.95 $14.95$34.95
    Gain insight into the fascinating world of viral trends and your own decision-making behaviors with a New York Times best-selling author, award-winning professor, and sought-after consultant of the Fortune 500.
  2. (Set) How Ideas Spread & The Creative Thinker's Toolkit Set

    (Set) How Ideas Spread & The Creative Thinker's Toolkit

    Taught By Multiple Professors
    Starting at $219.90 Starting at $219.90 $454.90 $219.90$454.90
    Prepare yourself to take over the world with your ideas! In How Ideas Spread, study the phenomenon of social epidemics and what makes one idea viral and another a dud. Then, in The Creative Thinker’s Toolkit, discover your own creative spark and gain the tools to think outside the box and be more creative in your life and work.
  3. (Set) How Ideas Spread & Influence Set

    (Set) How Ideas Spread & Influence

    Taught By Multiple Professors
    Starting at $179.90 Starting at $179.90 $399.90 $179.90$399.90
    Build a toolkit that will help you succeed at work and in your personal life. In How Ideas Spread, study the phenomenon of social epidemics and what makes one idea viral and another a dud. Then, in Influence: Mastering Life's Most Powerful Skill, gain the skills to navigate social encounters with ease and achieve win-win solutions when you negotiate.
  4. (Set) How Ideas Spread & Effective Communication Skills Set

    (Set) How Ideas Spread & Effective Communication Skills

    Taught By Multiple Professors
    Starting at $219.90 Starting at $219.90 $454.90 $219.90$454.90
    Ensure that your message is heard clearly, understood, and shared. In How Ideas Spread, study the phenomenon of social epidemics and what makes one idea viral and another a dud. Then, in Effective Communication Skills, examine the pitfalls that create communication problems and build a set of skills that will ensure you are more likely to communicate effectively.
Video title