Professor William Lidwell, M.S.

Professor William Lidwell
  • University of Houston
  • University of Houston, Clear Lake
Did you know that pink rooms will not calm aggressive prisoners or zap the strength of opposing teams, and yellow walls in the nursery will not cause babies to cry more often?

Professor William Lidwell lectures at the Gerald D. Hines College of Architecture at the University of Houston. He also serves as Director of Innovation and Development at the Stuff Creators Design Studio in Houston, Texas. He earned his B.A. in Psychology from Texas State University and his M.S. in Interaction and Instructional Design from the University of Houston-Clear Lake. A designer, teacher, and author, Professor Lidwell has over 20 years of experience working in product design and user interaction. He frequently consults on matters of design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch, and Procter & Gamble. He also founded and has supported numerous start-up companies, ranging from online learning environments to heirloom furniture design stores to food trucks. Professor Lidwell is the author of the best-selling design guide Universal Principles of Design, which has been translated into more than 20 languages. He has written and edited other works, including Deconstructing Product Design, the Makeshift column for MAKE Magazine, and Guidelines for Excellence in Management.

Testimonials
"Professor Lidwell has done a marvelous job in his explanation & presentation."

12 Courses and Sets

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12 Courses and Sets

  1. How Colors Affect You: What Science Reveals

    How Colors Affect You: What Science Reveals

    William Lidwell
    4.3 out of 5
    79% of reviewers would recommend this product
    (146)
    Starting at $94.95 Starting at $94.95 $99.95 $94.95$99.95
    There's an actual science behind how colors work on your eyes and your brain. And the secrets that scientists are uncovering offer astounding revelations on how colors influence the way you think, feel, and behave. Now you can learn how to tap into the power of color to create environments and achieve a range of visual goals in the six lectures of How Colors Affect You: What Science Reveals, taught by design expert...
  2. (Set) Fundamentals of Photography  & How Colors Affect You: What Science Reveals  Set

    (Set) Fundamentals of Photography & How Colors Affect You: What Science Reveals

    Taught By Multiple Professors
    Starting at $329.90 Starting at $329.90 $369.90 $329.90$369.90
    Go beyond the snapshot and learn to produce dramatic personal statements with Fundamentals of Photography. From the basics of the camera to professional tricks, this course will improve your ability to capture lasting memories. Pair this course with How Colors Affect You: What Science Reveals to apply color theory and take your photos to the next level.
  3. (Set) How Colors Affect You: What Science Reveals & Understanding the Secrets of Human Perception  Set

    (Set) How Colors Affect You: What Science Reveals & Understanding the Secrets of Human Perception

    Taught By Multiple Professors
    Starting at $309.90 Starting at $309.90 $354.90 $309.90$354.90
    Consider each of your senses from a wide range of perspectives and explore how your brain processes different sensory information such as color in this intriguing course set. How Colors Affect You: What Science Reveals teaches you the science behind color and how to tap into its power to create pleasing environments and achieve your visual goals. Understanding the Secrets of Human Perception gives you the latest...
  4. (Set)  How Colors Affect You & The World's Greatest Paintings Set

    (Set) How Colors Affect You & The World's Greatest Paintings

    Taught By Multiple Professors
    Starting at $309.90 Starting at $309.90 $354.90 $309.90$354.90
  5. (Set) How Colors Affect You: What Science Reveals & How to Look at and Understand Great Art  Set

    (Set) How Colors Affect You: What Science Reveals & How to Look at and Understand Great Art

    Taught By Multiple Professors
    Starting at $414.90 Starting at $414.90 $474.90 $414.90$474.90
    Explore how color as well as light, perspective, composition, and other crucial elements can be employed to achieve visual goals or produce great art in this lavishly illustrated and practical course set. In How Colors Affect You: What Science Reveals, design expert William Lidwell teaches you the science behind color and how to tap into its power to create pleasing environments, products, packaging, and more in...
  6. (Set)  How to Grow: Your Best Garden & How Colors Affect You Set

    (Set) How to Grow: Your Best Garden & How Colors Affect You

    Taught By Multiple Professors
    Starting at $189.90 Starting at $189.90 $199.90 $189.90$199.90
  7. (Set) How Colors Affect You: What Science Reveals & Neuroscience of Everyday Life  Set

    (Set) How Colors Affect You: What Science Reveals & Neuroscience of Everyday Life

    Taught By Multiple Professors
    Starting at $414.90 Starting at $414.90 $474.90 $414.90$474.90
    Learn the science behind how the brain perceives color and discover what neuroscience reveals about how the intricate workings of the brain produce all the experiences of daily life. In How Colors Affect You: What Science Reveals, design expert William Lidwell teaches you the science behind color and how to tap into its power to create pleasing environments, products, packaging, and more in line with the message you...
  8. (Set) Container Gardening & How Colors Affect You Set

    (Set) Container Gardening & How Colors Affect You

    Taught By Multiple Professors
    Starting at $189.90 Starting at $189.90 $199.90 $189.90$199.90
    Colors make the world around you vibrant and appealing. Learn how colors influence you, and what your brain “sees,” so you can create an environment that helps you perform at your best with How Colors Affect You. Then, get tips on how to cultivate exotic flowers and plants with How to Grow Anything: Container Gardening, so you can surround yourself with nature, in your preferred color palate, no matter where you...
  9. (SET) Visual Literacy Skills & How Colors Affect You Set

    (SET) Visual Literacy Skills & How Colors Affect You

    Taught By Multiple Professors
    Starting at $329.90 Starting at $329.90 $369.90 $329.90$369.90
    Start seeing the world around you with new, savvier eyes in a two-course set bound to change your perceptions of what’s around you—and how it affects you. Start by taking a deep and detailed look at the principles and skills of visual literacy that teaches you how to see and evaluate everything from line to space to texture to color in Visual Literacy Skills: How to See. Then, in How Colors Affect You, go beyond...
  10. (Set) Music and the Brain & How Colors Affect You Set

    (Set) Music and the Brain & How Colors Affect You

    Taught By Multiple Professors
    Starting at $294.90 Starting at $294.90 $319.90 $294.90$319.90
    This two-course set will provide you with the tools to change how you see and hear the world around you. How Colors Affect You: What Science Reveals will open your eyes to how our brains are affected by color and teach you how to use the power of color to create environments that inspire. Music and the Brain takes a scientifically illuminating look at how music affects our emotions and our moods.
  11. (Set) How to Draw & How Colors Affect You Set

    (Set) How to Draw & How Colors Affect You

    Taught By Multiple Professors
    Starting at $429.90 Starting at $429.90 $484.90 $429.90$484.90
    Embrace your inner artist as you tap into your potential with this two-course set on drawing and color. First, learn techniques and fundamentals to unleash your inner artist with How to Draw. Then, explore the fascinating world of color, what it means, and how you can use it with How Colors Affect You: What Science Reveals.
  12. (Set) How to Paint & How Colors Affect You: What Science Reveals Set

    (Set) How to Paint & How Colors Affect You: What Science Reveals

    Taught By Multiple Professors
    Starting at $329.90 Starting at $329.90 $369.90 $329.90$369.90
    Open your eyes to the world of colors with this illuminating two-course set. Get an insider’s look at techniques, methods, and approaches that will elevate your skills with How to Paint. Then, get everything you need to know about the science of color and its impact on all aspects of human experience with How Colors Affect You: What Science Reveals.